WHAT WE'RE ABOUT

BECAUSE WE'RE NOT JUST GIRLS...WE'RE GIRLS WITH GRIT.

  • OUR MISSION:

    At GritRx, our mission is to create bold, empowering fitness apparel for women who embody strength, resilience, and grit. We believe that true power comes from within, and our designs are crafted to inspire confidence, foster community, and celebrate the fierce spirit in every woman. Whether in the gym or in life, we’re here to equip you for the journey—because with grit, there are no limits.

  • MEET ASH:

    Hey ladies!! I'm Ashley - just call me Ash 😉

    I currently live in St Pete, FL with my husband Emmanuel, our son Axton and our dog Ofi. I'm an Air Force veteran, an ex 49er cheerleader, and the furthest thing from a girly girl. My idea of fun is going to the gym and putting up some weight...and going to themeparks!!

    I got the idea for this brand because I always had a hard time finding gym shirts that showcased strength in women. Everything I could find was/is pink, leopard print...too girly. While I can appreciate that style, my preference is to look more like I could kick your ASS!

    My entire life, fitness has always been at the forefront... While the physical benefits are great, the sense of community, the commitment, and the self belief make working out so much more.

    So this brand is dedicated to all the females out there that aren't afraid to unleash their power, show their strength and embrace their grit. 🤍